Privacy policy
Web Analysis Tools and Social Media
Google Analytics
We use the tracking tool Google Analytics provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google”) on our website.
Google Analytics uses so-called “cookies”, which are text files stored on your computer that enable an analysis of your use of the website.
The information generated by the cookie regarding your use of this website is generally transmitted to a Google server in the USA and stored there.
On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide further services related to website and internet usage.
When individual pages of our website are accessed, the following data is processed:
- Three bytes of the IP address of the user’s accessing system (anonymised IP address)
- The accessed webpage
- The website from which the user reached our website (referrer URL)
- The subpages accessed
- The duration of the visit
- The frequency of access
We use Google Analytics with IP anonymisation enabled. This means that IP addresses are shortened (IP masking), so that a direct reference to an individual user is no longer possible.
The legal basis for the use of Google Analytics is your consent pursuant to Art. 6 (1) lit. a GDPR.
The stored data will be deleted as soon as it is no longer required for our purposes. In our case, this is after a maximum of 24 months.
You can prevent the storage of cookies by adjusting your browser settings. Please note that in this case you may not be able to use all functions of this website to their full extent.
You can also prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at:
http://tools.google.com/dlpage/gaoptout?hl=de
Further information:
- Terms of use: www.google.com/analytics/terms/de.html
- Privacy information: https://support.google.com/analytics/answer/6004245
You can change your consent at any time in the cookie settings.
Google Fonts
We use Google Fonts on parts of our website in order to display fonts uniformly.
These fonts are provided by Google via servers in the USA. When accessing our website, the browser establishes a direct connection to these servers. In this process, the IP address of the user is transmitted to Google.
Further information on Google:
Google Inc., 1600 Amphitheatre Parkway, Mountain View, California 94043, USA
Privacy information:
https://www.google.com/policies/privacy/
When you visit our Instagram channel, personal data is stored and processed by Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 D02 X525, Ireland, as the provider of Instagram in accordance with Instagram’s privacy policy. You can find the privacy policy here:
https://help.instagram.com/519522125107875
For the purpose of tailoring our pages to meet user needs and continuously optimizing them, we use the statistics service Instagram Insights. This service records your activity on our page and provides it to us in anonymized statistics.
This gives us insights, among other things, into the interactions of visitors to our fan pages, the number of views of our page, the reach of posts, information about the activity of our subscribers, as well as information about the countries and locations our visitors come from, and statistics on the gender distribution of our visitors.
It is not possible for us to draw conclusions about individual users or to access individual user profiles.
Facebook
If you access our Facebook fan page, Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 D02 X525, Ireland , collects, stores and processes your personal data in accordance with Facebook’s privacy policy. You can find the privacy policy here:
https://de-de.facebook.com/policy.php
Within the framework of the “Facebook Insights” function, Facebook may provide us with the following data categories, among others, in anonymised / statistical form for the purpose of performance measurement and optimisation of our Facebook presence:
-Predefined interactions on our fan page
-timestamp
-country/city of the user
-HTTP language code
-age/gender group
-Previously visited website (so-called referral URL)
-End device of the user
-Facebook user ID (if logged in)
With regard to the processing of insights data, there is a joint responsibility between Facebook and us, within the framework of which Facebook has assumed primary responsibility. This concerns the processing of insights data and the implementation of the data subjects’ rights. Please therefore contact Facebook directly regarding all obligations under the GDPR with regard to the processing of insights data. We will forward any requests we receive in this regard to Facebook. Further details are set out in the Joint Controller Addendum, which can be found at www.facebook.com/legal/terms/page_controller_addendum.
You can find more information about Facebook Insights here:
www.facebook.com/legal/terms/information_about_page_insights_data
On our LinkedIn page, we inform you about career opportunities with us and you can contact us directly.
Personal user data is processed by LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland (“LinkedIn”).
We use the analytics functions provided by LinkedIn in order to optimize the performance of our LinkedIn page. LinkedIn provides us with a statistically prepared—i.e., anonymized—compilation of certain information. This includes, among other things, the following data categories: conversions (achievement of specific objectives such as event registrations or leads), user actions (e.g., clicks, views of specific advertisements), and audiences (e.g., job position, industry). It is not possible for us to draw conclusions about individual users or to access individual user profiles.
Further information on LinkedIn’s analytics functions can be found here:
https://business.linkedin.com/de-de/marketing-solutions/reporting-analytics
In addition, we are able to search for suitable candidates for open positions based on certain criteria (e.g., current position, skills, professional experience, salary expectations). In this way, specific LinkedIn profiles may be displayed to us, which we can contact directly.
You can find LinkedIn’s privacy policy here:
https://www.linkedin.com/legal/privacy-policy
Eitelborn, den 30.04.2026
Avarise.io