Modernizing operations through ERP migration in marketing
Key highlights
Process landscape
analysis
Vendor selection
for future readiness
Establishment of
DevOps culture
Customer experience
improvement
The need for modernization
Challenges of legacy systems
The company’s ERP migration was complicated by several factors:
- Aging systems: The ERP, developed over 15 years ago by the in-house IT team, no longer met the demands of modern business operations.
- Knowledge gaps: Foundational developers had left the organization, leaving limited expertise to manage the legacy system.
- Vendor limitations: The database and programming environment were no longer supported, increasing the risk of system failure and incompatibility with new technologies.
- Customization lock-in: The legacy ERP was heavily tailored to company-specific processes, making migration and standardization a complex undertaking.
A strategic roadmap for ERP migration
To address these challenges, a structured and strategic approach was implemented:
1. Process landscape analysis
A comprehensive analysis was conducted to identify and prioritize critical business processes, such as quoting and contracting. This ensured that the new ERP system would align with the company’s core operational needs while eliminating inefficiencies.
2. Vendor selection and integration
After a thorough evaluation, a vendor was selected to provide a modern programming environment and database system. The new platform was chosen for its scalability, reliability, and ongoing support, ensuring long-term compatibility.
3. Fostering a DevOps culture
To streamline the ERP migration and development process, a cross-functional team was established. By integrating IT and business stakeholders, the company fostered a DevOps culture that encouraged collaboration, accelerated development cycles, and improved accountability.
4. Comprehensive quality assurance
The migration plan concluded with rigorous quality assurance testing to ensure that the new system was fully functional, reliable, and optimized for the company’s requirements.
Delivering measurable outcomes
The ERP migration delivered transformative results for the company:
- Improved operational efficiency: Streamlined processes and modernized infrastructure resolved bottlenecks and reduced error rates.
- Enhanced customer satisfaction: The elimination of inefficiencies and data handling issues led to a significant reduction in customer complaints.
- Future-proof IT systems: The new ERP system provided scalability and flexibility to adapt to future business needs.
- Stronger collaboration: The adoption of a DevOps culture created a foundation for continuous improvement and innovation.